This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic. The book aims to understand what settling and thriving in the new normal have meant for businesses around the world. This book is divided into sections on production, consumption, and entrepreneurship and explores how consumer psychology has changed while also evaluating new digital business opportunities afforded by the pandemic. By bringing together psychology and marketing scholars, this interdisciplinary book will inform research on how businesses adapt to crises. 

Elena Gallitto is a post-doctoral research fellow at the University of Ottawa, Canada. Her research interests lie in the area of developmental, social and personality psychology.

Marta Massi is Assistant Professor at Trent University, Canada. She has been Assistant Professor at the Catholic University of the Sacred Heart, Italy, and Lecturer at McGill University. Her research focuses on consumer behaviour, branding and certification.

Paul Harrison is Senior Lecturer and Deputy Director of the MBA program in the Deakin Business School, Deakin University, Australia. His research is focused on behaviour change and policy, predominantly in the fields of public health and consumer protection.